Penda is Australia’s first financial empowerment app for women with a domestic and family violence (DFV) focus. Penda is a free, simple to use app with national safety, financial and legal information and referrals for women who have experienced DFV.
It has been tailored for intimate relationships but may still be relevant to other relationships, and women who are separating where DFV is not present.
You could ask a trusted friend or family member to download Penda instead. You can also call 1800 RESPECT (1800 737 732) to find a service near you for support. Visit eSafety to learn how to be safe online and when using your devices at http://www.esafety.gov.au/women.
Penda takes its name from the Golden Penda – a hardy Australian native rainforest plant. The Penda blossom represents renewal, growth, hope and resilience. The combination of ambiguous name and flower icon promote safety with DFV perpetrators not readily able to identify the app’s true purpose.
The app is not intended to replace key services such as domestic violence support services, lawyers or the police but to increase users’ knowledge and connect them with services.
Penda has been developed by Women’s Legal Service Queensland in collaboration with Financial Rights Legal Centre with seed funding from Financial Literacy Australia. A national washroom advertising campaign has been made possible through Community Partner, Credit Union Australia. Other organisations have assisted with content, feedback, promotion and distribution.